Our Story
Built on
We're not just moving product. We're setting the standard for what premium cannabis looks, smells, and hits like in New York.
Bronx-born.
NY State licensed.
FYRE is a Bronx-born cannabis brand built on passion, precision, and legacy. Proudly operating under a New York State micro license, FYRE is owned and cultivated by Farm 2 Hand — a vertically integrated operation rooted in quality from seed to sale.
At its core, FYRE is a true father-and-son partnership. What started as a shared vision between generations has grown into a brand focused on pushing standards forward in New York cannabis. That dynamic drives everything we do — combining experience, hunger, and a relentless commitment to getting it right.
Based out of the Bronx, New York, FYRE represents the culture, energy, and authenticity of the city. We're not just another brand — we're a reflection of where we come from. Every strain, every batch, and every product is handled in-house with care, consistency, and intention.
As a micro-licensed operation, we maintain full control over our process — from cultivation to final packaging — allowing us to focus on quality over quantity. Our approach is simple: grow real fire and deliver it the right way.
This is more than cannabis. This is FYRE.
How We Got Here
The FYRE story, from seed to shelf.
Farm2Hand Founded
A direct-to-retailer cannabis distribution company built around one principle: quality you can verify, every single batch.
FYRE Brand Launches
Our premium flower sub-brand debuts with BX Runtz — a 32%+ THC hybrid that set the tone for everything that followed.
Full COA Transparency
Every FYRE product now ships with third-party lab analysis — THC, total cannabinoids, full terpene profile. No guesswork.
Full Format Lineup
Eighths, 5-packs, and single pre-rolls now available across 10+ strains spanning sativa, indica, and hybrid profiles.
New York, Always
Home base stays New York. Distribution built for the NY market. The next chapter is just getting started.
What We Stand For
Four commitments we don't compromise on.
Source Integrity
We know where our flower comes from. Relationships with growers who match our obsession with quality — that's not negotiable.
Lab Verification
Third-party certificates of analysis on every batch. What's on the label is what's in the jar. Full stop.
Curation Over Volume
We don't rush to add SKUs. Every strain in the FYRE lineup earned its place. If it doesn't meet the bar, it doesn't ship.
Built for the Culture
New York cannabis culture is specific. We grew up in it. FYRE is made for people who know the difference.
Farm2Hand
Farm 2 Hand is the vertically integrated operation behind FYRE — cultivating, packaging, and distributing under a New York State micro license. For retailer inquiries, wholesale, or general information, reach out directly.